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Systems vs. tools
Why buying more software — or building your own — doesn't fix an operation, and what replaces it.
The Era of Buying Tools Is Over
Too many SaaS tools and too little to show for them: why growing businesses keep buying software — CRM, project management, one-off subscriptions — and keep having the same problems, and what an AI-native system looks like instead.
The thesis6 min read
Why a ChatGPT Subscription Won't Fix Your Operations
The honest boundary between a brilliant twenty-dollar assistant and an AI strategy: what generic AI genuinely does well, what it can't see about your company, and what 'enough' actually looks like.
AI reality6 min read
Tools Are Easy Now. The Through-Line Is Hard.
AI made building software tools almost free — which is exactly why a tool is no longer the value. What's scarce is the through-line: tools integrated, data flowing without re-entry, context traveling with the work.
Integration6 min read